8 Things to Know About Keywords after Nailing your Niche

8 Things to Know About Keywords after Nailing your Niche

There are some important things to know about keywords after you’ve picked your niche.  You need to do some keyword research in order to get the word out about your site. Many beginning entrepreneurs make the mistake of choosing their niche and then launching a website shortly after that with no thought to keyword research.

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1. Entrepreneurs that grasp the benefits of well-chosen keywords take the time to do the research because they understand the relationship between traffic and keywords. Proper keyword research will tell you which words best get your target audience’s attention because those are the words they use themselves in a search engine.

2. Keyword research will position your website or blog at the top of search engine results so that your site receives plenty of traffic. When you’re targeting keywords, even subtle things like the plural form of a word make a difference.

3. Let’s say your niche is pet training. Then it would be really important to be aware of the fact that the word ‘dog’ receives forty five million searches a month while the word ‘dogs’ receives only sixteen million.

4. Your goal is to select keywords that will bring you in the most searches per words. What you want to find is something with as little competition as possible but a lot of searches. You can spend a lot of money to pay for fancy keyword tools the gurus will be happy to sell you to help you in your quest, but there are great free alternatives like Google Adwords Keyword Tool where you still get all the information you need to get the keyword traffic you want.

5. Using the wrong keywords means you’re missing out on important traffic and missing out on the sales you could be making. You can use the wrong keywords and bring people to your site, but it’ll be those people who are not interested in what you’re selling. You want your keywords to be relevant to your audience.

6. When you build your site, you also want to make sure that you not only use keywords in your paragraphs, but you also want to make sure that you use keywords in your titles. When you pick a name for your website, select one with a keyword or keywords in the URL.

7. Remember the better you use SEO on your site, the higher it will rank when search engines display the results. One of the mistakes entrepreneurs make is naming their pages incorrectly in general.

8. Be specific. Don’t have a mere ‘About’ page. Going back to the earlier example about pet training, have an ‘About Pet Training’ page. When you put up a contact page or box, use a keyword phrase there as well. Such as, “Contact me for more information on pet training.” This nets you additional keywords.

Image by Gerd Altmann from Pixabay

These are 8 things to know about keywords after you settle on your niche market. Of course there are many more things to learn, but these are key points that will take you a long way on your quest for success in online marketing.

It might seem like a lot of time to put in that you could be putting into creating a beautiful website with lots of bells and whistles, but it has been proven that the simplest sites that have discovered the things to know about keywords, have done some really good research, and have implemented the things they have learned that make most of the money.

What is your experience? Are you using keywords? Are you making money? Please tell us about it in the comments, and remember to leave your link!