An Opt In List is your 1st Priority for Big Money

An Opt In List is your 1st Priority for Big Money

An “opt in list” may be the most valuable asset you will ever own. Therefore, it should be your first priority, after going online with your business. Once you have a website and you know how to use keywords to get traffic directed to your products, the next step is to make sure you keep those customers as repeat customers. You do this by making it easy and valuable to your customers for them to opt in to your list, or newsletter.

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You do this by offering what’s called an opt in offer. By “opt in,” it means that the visitors to your website freely choose to receive (via email) a gift or more information from you about what you have to offer them. This helps to keep you from getting tagged as a spammer.

An opt in list is an important building block for your business. This is the tool that will let you continue to reach out to potential customers. The person who doesn’t buy after a first time visit to your website might do so once you’ve built a relationship and they’ve learned to trust what you have to say.

Not only can you reach those who sign up with an opt in, but if they like what you have to say, there’s a chance they’ll forward what you send them to a friend. For those customers who visit your site and buy from you straight from the site, you want them to opt in because they’ve already shown they’re interested in what you have and the odds are extremely high that they’ll buy from you again.

But you’ll still need permission to contact them. Once a customer leaves your site without purchasing anything, it’s highly likely that you’ve lost their business unless you have the chance to reach out to them again.

Of course, there are always those who read about your products or information, but because they’ve been burned before, they’re reluctant to trust anything – so you need the opportunity to show them that you’re different from the guy who took their money and their trust.

You have a chance to show them that there are still good people in online businesses but you won’t get that chance without them signing up to be on your mailing list. You want to make sure that your opt in box is at the top of your page.

The sad fact is that most site visitors don’t scroll all the way to the bottom of the page. You also want to remember that they have no reason to let you contact them. They know you want to talk about your products and try and sell them something.

So what you have to do is make sure that the opt in list matters to them. Give them something they want or need in order to entice them to sign up. It can be something as simple as a short eBook or a report or a series of emails that you call a newsletter. Whatever it is, you want it to demonstrate clearly that opting in to your newsletter is valuable to them.

Above all, make sure it’s worth the download and you’ll find that people are much more apt to open your email and pay attention to what you have to say when you do send out messages to your opt in list.

Do you have an opt in list already?  Have you started to build your opt in newsletter?  Tell us about it in the comment section. Don’t forget to leave your link!